Lura

Terms of Use

Last updated: August 28, 2026

These terms are the agreement between you and Fabricio Corrieri Bizonin LTDA, CNPJ 48.132.405/0001-00 ("Lura", "we", "us"), for the Lura app and this website. By creating an account you accept them. If you do not, please do not use Lura.

Lura is a fitness and wellbeing app. It is not a medical device, it does not diagnose or treat anything, and it is not a contraceptive method. Please read the Medical Disclaimer, which forms part of these terms.

1. Who can use Lura

You must be at least 16 years old. By using Lura you confirm that you are, and that the information you give us about yourself is accurate. Accurate information matters more here than in most apps: the plan is built from what you tell us.

2. Your account

You sign in with Apple or Google. Keep control of that account, because whoever has it has your Lura data. Tell us promptly if you think someone else has access.

One account is for one person. Do not share it, and do not use someone else's.

3. What we give you

We grant you a personal, non-exclusive, non-transferable, revocable licence to use Lura on devices you own or control, for your own non-commercial use. That is a licence, not a sale: the app stays ours.

You agree not to copy, modify, reverse engineer, decompile, resell or rent the app, not to use it to build a competing service, not to circumvent its security or its paid features, and not to use automated means to extract data from it.

4. Free trial, subscription and billing

Lura Pro is a paid subscription. New accounts get a 30-day free trial with full access and no payment details required up front. When the trial ends, paid features stop unless you subscribe. We will not charge you for the trial and there is nothing to cancel to avoid being charged.

  • All purchases are made through the Apple App Store. Apple charges you, not us, under your App Store account.
  • Subscriptions renew automatically for the same period unless you turn off auto-renewal at least 24 hours before the current period ends. Apple charges the renewal within the 24 hours before the period ends.
  • You manage and cancel your subscription in your iPhone Settings, under your Apple Account, then Subscriptions. Deleting the Lura app or your Lura account does not cancel your subscription, and we cannot cancel it for you.
  • Prices are shown in the app before you buy, in your local currency, including applicable taxes. We may change prices for future periods, and you will be told before a change affects you.
  • Refunds are handled by Apple under App Store policy. We are not able to issue them, though we will help you make the request.

If you are a consumer in the European Union or the United Kingdom, you have a statutory right to withdraw from a purchase within 14 days. Because the subscription gives you immediate access to digital content, that right is exercised through Apple, which handles the transaction.

5. What you write

Your notes, logs and workouts are yours. We claim no ownership of them, and we use them only to run the service as described in the Privacy Policy.

When you post in the community, you give us permission to display, store and moderate that post inside Lura, so that other users can see and respond to it. You can delete your posts, and deleting them removes them from the feed.

6. Community rules

The in-app community is for product feedback: bugs, ideas, and what is not working for you. It is pseudonymous, so nobody sees who wrote what. That is not a licence to behave badly.

  • No harassment, hate, threats, or content targeting anyone.
  • No spam, advertising, or links you were paid to post.
  • No medical advice presented as fact, and no health misinformation.
  • No sharing of other people's personal information, including in screenshots.
  • No illegal content.

We can hide or remove any post or comment, and suspend accounts that keep breaking these rules. Posts that several people report are hidden automatically pending review, so that the worst content does not sit there while we sleep.

7. Health and safety

The Medical Disclaimer is part of these terms and you should read it in full. In short: Lura gives you training suggestions, not medical advice; you decide whether to follow them; and you should talk to a healthcare professional before starting or changing a training programme, particularly if you are pregnant or postpartum, have a condition affecting your heart, bones, joints or menstrual cycle, or your periods have stopped.

Running has inherent risks, and so does running outdoors while looking at a phone. Pay attention to traffic and to your surroundings, and stop if something hurts.

8. Availability and changes

We work to keep Lura running, but we do not promise it will always be available or free of faults. We may change, suspend or discontinue features, and we may require you to update to a supported version of the app. If we discontinue Lura altogether, we will give you reasonable notice and a way to export your data before we do.

9. Liability

To the fullest extent the law allows, Lura is provided as is, and we exclude implied warranties. We are not liable for indirect or consequential loss, for loss of data caused by something outside our control, or for injury resulting from training you chose to do, except where that injury results from our own negligence.

Where we are liable, our total liability is limited to the amount you paid us in the twelve months before the event. Nothing in these terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence or for fraud, and nothing limits your rights under the Brazilian Consumer Protection Code or equivalent consumer law where you live.

10. Ending this agreement

You can stop using Lura at any time and delete your account in the app, under Settings. Deleting your account erases your data as described in the Privacy Policy, and it cannot be undone. Remember to cancel your subscription separately in your iPhone Settings.

We may suspend or close your account if you seriously or repeatedly break these terms, or if we must do so by law. Except in serious cases, we will tell you first and give you a chance to put it right.

11. About the App Store

This agreement is between you and us, not with Apple. Apple is not responsible for Lura or its content and has no obligation to provide support for it. If Lura fails to conform to any warranty, you may tell Apple, which may refund the purchase price; beyond that, Apple has no other warranty obligation. Apple is a third-party beneficiary of these terms and may enforce them against you.

12. Governing law

These terms are governed by the laws of Brazil, and the courts of the jurisdiction where our registered office sits will hear any dispute. If you are a consumer, this does not deprive you of the protection of the mandatory law of the country where you live, or of your right to bring proceedings in your local courts.

13. Contact

Write to us at privacy@runwithlura.com.

Fabricio Corrieri Bizonin LTDA, CNPJ 48.132.405/0001-00, Florianópolis, SC, Brasil.

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